Marketing Your Book
How Lexington Will Market Your Book
Advance Book Information (ABI) – before your book is even published we begin marketing it by sending information about it electronically to the major wholesalers that supply libraries and bookstores and other major accounts such as Amazon. This typically results in substantial prepublication orders for the book. Our website – All Lexington titles are listed on our…
International Marketing
Our UK marketing arm provides the following marketing services for each title: International ABIs – ABIs will be adapted and sent to the international sales agents. International Journals – Appropriate titles will have review copies sent to international journals, if mentioned on the Author Questionnaire. Catalogs – We will mail seasonal catalogues to international academics…
Things You Can Do To Promote Your Book
Flyers Email the flyer we provide to colleagues, hand out copies when you present at a conference or give a lecture, find other ways to distribute your flyer (such as attached to a professional organization’s newsletter if allowed, etc.) Academic/Professional conferences Present papers at conferences to help generate interest in your work, handing out flyers…