Flyers
Email the flyer we provide to colleagues, hand out copies when you present at a conference or give a lecture, find other ways to distribute your flyer (such as attached to a professional organization’s newsletter if allowed, etc.)
Academic/Professional conferences
Present papers at conferences to help generate interest in your work, handing out flyers to attendees. Be sure to let us know 4 months in advance if you are presenting at a conference. If we are not going to exhibit books at the conference, you may want to take a copy with you to show to interested colleagues.
Organizations
Join professional and academic organizations through which you can promote your book. Most of these organizations have listservs you can use to distribute your flyers, newsletters which would mention books published by its members, and websites which reach out to scholars within related fields.
Lectures, Signings, Workshops
Arrange for speaking engagements or signings to generate interest in your work.
Copies for Resale
Sometimes when you have a speaking engagement the organizing group will purchase copies of the book to sell to attendees, but more often in recent years they don’t want to commit the resources to doing so. If you wish to sell copies yourselfat such an event, you can purchase copies of your book at a 25% discount. We suggest that you order copies at least a month in advance of such events to ensure timely delivery of the books. You can order directly from our customer service department by calling 1-800-462-6420 or emailing orders@rowman.com. If you are interested in purchasing 100 copies or more, please email our special sales department at special.sales@rowman.com(and copy your acquisitions editor) to request a bulk discount.
Social Media
If you don’t already have any social media accounts, please consider starting one or more.Promoting your book through your own personal accounts on social networking sites such as Facebook, Twitter, Google+, LinkedIn, Instagram, Academia.edu, Reddit, YouTube, Tumblr, and Pinterest can be very effective given the importance of search terms and keywords on the Internet. For example, the discount code on your book flyer can be shared via tweet or status update. Follow the Rowman & Littlefield Publishing Group’s accounts, and feel free to link back to us or refer followers (see http://www.rowman.comfor links to our social media sites). Be sure to check on the RLPG accounts periodically so that if your book is mentioned, you can re-blog/re-tweet/share the post with your own followers. Because we can use our social media sites to help promote your book, please notify your acquisitions editor of any speaking engagements, book signings, or other events at which you will be a featured guest. Video or audio of any lectures you’ve given on your book’s topic can also be shared if you have links to these materials AND have permission to share them. If you’d like to post imageswith your update, these often get more hits. If you want to use public domain images, try Library of Congress, Pixabay, Viintage.com, and PublicDomainPictures.net. To edit or create an image, try Ribbet.com, Pixlr-o- Matic, or Ampergram
Blog
If you are already a veteran blogger, feature information about your book on your blog, directing potential buyers to our website, Amazon.com, and barnesandnoble.com to purchase the book. If you have friends or colleagues with blogs, especially media connections, ask them to feature the book. The Rowman & Littlefield Publishing Group runs a blog (http://rowmanblog.typepad.com/) to which we encourage our authors/editors to contribute. We ask that contributions are not merely book summaries, but that you apply or extend some part of your book’s argument into a discussion of current events, news, social phenomena, or media. Entries should be approximately 500 words, and should be written in a conversational, yet informed and authoritative tone. If you are interested in writing a piece for the blog which pertains to the subject of your book, please contact your acquisitions editor.
Personal/Professional Website
 We encourage our authors to promote their books by creating their own websites. These can include information about you and your book, as well as any supplementary material that didn’t make it into the printed book (color photos, relevant video/audio, links to outside resources, etc.). Your acquisitions editor can send you a high-resolution image of our logo and your cover image for use on the site. Feel free to link back to our website for ordering purposes